MARK ZIDES

Player-Coach to Growth-Stage Founders & Leadership Teams

Break the Plateau. Unlock Revenue. Build Enterprise Value.

Every company stalls. When it happens, more effort won’t fix it, and more leads won’t save an engine that leaks. I find what’s actually holding your growth back, then embed with your team to build what comes next: the strategy, the system, the relationships that move the number. Behind every engagement is a proven method and a network built over three decades. You don’t need more effort. You need the right unlock.

Mark Zides smiling with his arms crossed, wearing a navy blazer.
Mark Zides on a porch, smiling, wearing a blue blazer.

About Mark

I’ve sat in your chair.
Let’s find the unlock.

I’m a six-time founder with three exits. I built a consulting firm from zero and sold it in a nine-figure deal. I scaled an HR-tech platform to 400+ Fortune 1000 clients and took it to an eight-figure exit. I took the CEO seat at an MIT-founded AI company, turned it around, scaled it, and drove it to a transaction.

For 35+ years I’ve worked across the entire growth ecosystem: corporate executives, founders, investors, and VC firms. Different rooms, same mandate: drive growth, lead transformation, and build businesses that scale. I’ve seen what stalls companies at every stage, and what actually gets them moving again.

I’m not a consultant with a theory. I’m an operator who’s lived every stage from founding to exit, and when something’s outside my wheelhouse, somebody I trust has already been through it.

Founders bring me in as the catalyst. I stay for the scale. And when CEOs and investors want that thinking in the boardroom, I take a seat.

Businesses That Trust Mark

Bank of America Apple Meta Thermo Fisher Scientific Liberty Mutual Takeda Fidelity Investments
Intuit Amazon Google Nike Omnicom Group Walmart lululemon

How I Help

You’ve hit
the plateau.
Now what?
I find what’s broken.
We fix it.
We scale it.

Revenue was climbing. Then it flattened. The team is working harder than ever and the number won’t move.

Here’s what I’ve learned across six companies: the plateau is never random. There’s always a constraint. Most companies attack the symptom. I find the constraint, then embed with your team to break it.

Where are you stuck?

Book a Call

Thirty minutes. Start the climb.

01

Growth stalled and the number won’t move.

Fractional CRO & Growth Advisor

I own the revenue number as your growth leader, without the full-time hire. The engagement fits the moment: a focused sprint, a seat at the leadership table, or deep in the build alongside your team. Either way, the outcome is a revenue engine your team runs without me.

Learn more

02

You’re the bottleneck, and you know it.

Executive Coach

I’ve sat in your chair, and I coach from that seat. 1:1 work with founders and executives on judgment, presence, and the hard calls. And it doesn’t stop at the top: I work with the sales and BD team too, building the mindset, the urgency, and the discipline to run the GTM motion and win.

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03

The portfolio company isn’t performing.

Board & PE/VC Portfolio Advisory

An operator’s eye where the fund needs it. I’ve parachuted into portfolio companies to assess everything from strategy to GTM to product-market fit, then opened the growth vectors that change the trajectory: fundraising, new markets, and partnerships. Diagnosis first, then the work.

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04

You’ll want options before you need them.

Exit Architect · M&A Readiness

I’ve been on your side of the table three times, through the diligence, the negotiations, and the nuances nobody warns you about. I know what buyers look for, and what kills deals. I help you architect the exit: build enterprise value buyers pay for, get the business ready to run without you, and walk in with a plan built long before the deal is on the table.

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The Method

The UNLOCK
Method

Six moves. One system.

Every engagement runs on the same operating system, tried and tested across six companies and three exits.

It starts with what’s stuck. It ends with a company that scales: first with you, then without you.

  1. Uncover the Real Constraints

    Find what’s actually preventing the business from reaching its next stage.

  2. Name the Growth Levers

    Identify the opportunities capable of creating meaningful growth.

  3. Leverage the Right Opportunities

    Prioritize the highest-return moves.

  4. Organize for Growth

    Align the right people, systems, technology, and accountability.

  5. Codify What Works

    Turn what works into a repeatable growth playbook.

  6. Keep Scaling Beyond the Founder

    Build a company that grows without depending on the founder for every decision or sale.

The Books

The Thinking Behind the Work

Two #1 bestsellers, written from the operator’s seat.
If you want to know how I think before we ever talk, start here.

The PACE Process by Mark Zides.

#1 Amazon Bestseller

The PACE Process

A step-by-step process for early-career success, grit, determination, savviness, and a nose for opportunity. The things that aren't taught in school.

Read Here
Rewired Leadership by Mark Zides.

#1 Amazon Bestseller

Rewired Leadership

A modern leadership guide for leading through change, when AI changes everything. Unlearn faster. Build trust. Drive impact.

Read Here

Global Growth Experience

35+

Years

Building, leading, scaling, and advising companies

6X

Founder

Experience from actually sitting in the founder and CEO seat

3

Exits

Built with enterprise value and optionality in mind

400+

Clients

Fortune 1000 clients: experience navigating complex enterprise buyers and organizations

Network

Three decades of relationships across founders, executives, buyers, investors, and operators

Testimonials

What Clients Say

Don’t take my word for it. Decade-long relationships. Repeat engagements. In their words.

FAQ ( Here to Help )

Have Questions? We're Happy to Answer

How does a fractional CRO engagement work?

Every engagement is built around what the business needs, not a fixed schedule. Sometimes that’s a focused sprint, sometimes a standing seat on the leadership team, and sometimes deep in the build. The scope is set by what the founder, the board, or the PE firm requires. What stays constant: I own revenue strategy and execution, at a fraction of the cost of a full-time hire.

Who do you work with?

Founders and leaders at growth-stage technology and services companies, including SaaS and AI, who want to build a predictable, scalable revenue engine.

How long is a typical engagement?

Most engagements run three to twelve months, long enough to build the systems, coach the team, and see the results take hold.

What results can I expect?

A clear revenue plan, a repeatable sales motion, and a team that executes, so growth becomes predictable rather than lucky.

Do you offer executive coaching too?

Yes. Alongside revenue work I coach founders and leaders 1:1 to grow into the executives their companies need them to be.

How do we get started?

Book an intro call. We'll talk through where you are, where you want to go, and whether we're the right fit to get you there.

Let's talk about what's actually holding your growth back.

Find Your Unlock.
Build the Engine.

Let's Chat
Mark Zides, smiling, seated on a porch step.

The Weekly Unlock

One unlock a week, straight from the field. Five minutes, no fluff.